Zhenzhen Zhao works at the Télécom Ecole de Management (TELECOM Business School) and Institut Mines-Télécom, Télécom SudParis as a social web researcher. Her current research interests include brand marketing through social media, enterprise mobile app strategy and user-centered design.
During the past number of years, She has been working with different types of start-ups to conceptualise and to design the web products. She has designed a calendar based consumer mashups and an activity oriented online social networks, incorporating socio-scientific sensitivities for understanding the human experience into design practice.
Zhenzhen has been working on three European research projects since 2005, including “DiYSE-Do it Yourself Smart Experience”, “SERVERY-Service Platform for Innovative Communication Environment ” and “E2R II”. She has participated in drafting a number of project proposals, and conducted collaborative work at the EU and EU-Asia, including Fraunhofer FOKUS, Vrije Universiteit Brussel (VUB), Beijing University of Posts and Telecommunications (BUPT), Asian Institute of Technology (AIT) and Tsinghua university.
She has been publishing extensively in the areas of computing and human-computer interaction, owning three patents, serving a TPC member for several international conferences and workshops, delivering invited talks, guiding and supervising master students in their research and theses.
Zhenzhen received her joint PhD degree in Communications and Information Systems from the Télécom SudParis and the Université Pierre et Marie Curie (UPMC), France, and her M.S. in Communications and Information Systems from the Beijing University of Posts and Telecommunications (BUPT), China.
Pour plus d’informations, voici le blog de Zhenzhen Zhao.