Sodatech

SODATECH is a project in partnership with 1000mercis group (pioneer in France in advertising and in interactive marketing) and CMLA ENS (Mathematics Center located on the Ecole Normale Supérieure campus in Cachan).

SODATECH aims to improve companies’ competitiveness by allowing them:

to practice monitoring on social network sites (to follow their market and strategies effectiveness thanks to relevant metric)
to adapt their digital content
to develop innovative strategies in CRM with tools based on recommendation algorithms.

Our role in the SODATECH project consists in:

creating a Big Data platform to practice monitoring and to establish social networks measures in real time
creating a dynamic and interactive social network visualizing tool

The platform is based on Hadoop system and on social network sites PLC systems.

The project team:

Christine Balagué